Earlier this week we outlined the reasons why your company’s culture impacts your brand. A healthy company culture will have a very beneficial impact on your daily operations and the way the average person views your company. Gauging the cultural health of your company is one thing, but where do you go from there. Below we’ll look at some ideas to improve or give your organization a cultural transformation.
The first step is to ask yourself a couple of questions to get an idea of the “feel” you want your company to have:
What attributes do you value that you want to show up in your company’s culture? Respect, acceptance, creativity, fun, etc.?
How can you mirror you company values in its culture?
Who regulates the flow of information? How and what is distributed to the employees?
How do you reward or inspire employees now, and how would you like to in the future?
Does everyone feel listened to in the company? Do people feel free to express their ideas and offer their opinions?
These may bring about more questions. To find answers try brainstorming with your peers. Listed below are some suggestions to get the process started:
Suggestion/Thought box – Giving people a means to share their thoughts, anonymously or not, helps make the culture of a company feel more open. You could learn some important things that need tweaking and may wish to bring them up in companywide meetings.
Empower employees – Treat employees like peers; let them have ownership over their jobs. Don’t micromanage! Transparency can help with empowerment as well. Don’t just tell your employees when there are successes, inform them when things aren’t going so well too. Their support may help you triumph over the hard times.
Flexible hours – Giving people some flexibility to get their work done exhibits confidence. Trusting them to regulate themselves will cause them to respect you more.
Dress code – Have a more casual dress code. It’s astonishing what allowing people to express themselves can do for a company’s culture. Consider themed days: silly hat day, Hawaiian shirt day, or anything that gets people thinking imaginatively and brings smiles to the day.
Celebrate – You’re all part of the same company and hopefully share the same goals. Observe this by having a monthly movie day, a team outing after work, or a lunchtime game day – anything fun that gets the group doing something together.
For some added fun, here are a number of things real companies have done to add to their culture:
Spontaneous Nerf gun wars
Painting inspirational quotes on the walls
Hitting a loud gong when there is a success to let the whole company know
Lunchtime Crafting Club
Monday Mad Libs, whoever wishes to contribute, does, and then the completed Mad Lib is emailed to the company