Microsoft is everywhere; their products are used throughout the world. And, Bill Gates, Microsoft’s chief, is among the most widely known names in the field of technology. That said, Microsoft is missing one thing, it has never had a “cool” image. But the launch of Windows Phone, Microsoft’s new smartphone software, may alter our opinion.
Microsoft has long had a reputation of being slightly uninspired. Remember the Zune mp3 player or the Kin phone? You may not, they were short lived, and are illustrations of Microsoft products that have shot and missed.
That said, Microsoft’s Windows Phone software has captured some interest. The Windows Phone has been received well by both critics and consumers.
Windows Phone draws approval for its vibrant on-screen typography and its mosaic of animated tiles on its home screen. This presents a visual contrast with the home screen of the iPhone. The operating system receives points, too, for making it easier for users to access social networks. When friends or family members post pictures, messages, or updates to Twitter or Facebook, the tiles representing these services pop into life on Windows Phone-equipped devices.
Even with all these features and praise Windows Phone hasn’t been the biggest seller. This is perhaps because of the phones that come loaded with the OS. Many individuals believe these phones are dull and wireless services providers are still pushing the iPhone and Android in a big way.
The Windows Phone, though, does provide some hope for Microsoft’s attempts to capture some cool. Certainly, big sales and ubiquitous products are important, but a touch of hipness never hurt a business, either.