Strategy and finances are not the only facets of a successful company, but they tend to be what companies focus on. It may not seem apparent, but company culture plays a very important role too. It can affect your branding, marketing, and day-to-day operations, and how the public views your company. For instance when we think of brands like Apple, Google, and Starbucks, not only do their logos and products come to mind, but a slew of positive qualities: warmth, efficiency, fun, excellence, etc. These attributes are thanks in part to each company’s positive business culture.
Why Culture is so Important
A healthy office culture encourages creative thinking. When employees like the place they work and feel like they’re part of the team it can make them challenge themselves in innovative ways. In a workplace in which people feel invisible or stifled they’ll often do the minimum amount required. It is part of human nature to want to feel appreciated and important. An organization is made of its people so whatever attitude prevails will show up in your brand and the merchandise and service you provide. Ultimately, taking care of the culture of your workplace is everyone’s responsibility from the CEO to HR.
Below are just a few of the benefits of fostering a healthy culture.
Focus – When people are focused on the same goal, that goal is much more easily attained. Companies that have a healthy culture, have employees that care about the collective goal and genuinely strive to reach it. Unhealthy cultures can result in cynicism because individuals do not feel connected to the goal. Their goal is to merely make it through the day.
Cohesion – Healthy culture can lead to strong communication in good and bad times. In a place where there is unhealthy culture people may often resent being told what to do because they don’t feel their thoughts are heard or appreciated. When a problem arises they may avoid pointing it out because they fear backlash.
Motivation – A determined workforce gets things done. That might seem obvious, but companies that don’t pay attention to the health of their culture could be suffering when it comes to efficiency. Being motivated to work hard is a trait that ought to be present in every individual in the company if the culture is healthy.
Measuring the Cultural Health of Your Company
Cultural health ought to be assessed regularly. So how do you evaluate the cultural health of a company? First, look at how people are supervised, are they just given a job with no input or do they have some control over their work? Are monotonous tasks distributed so everyone has the opportunity to be challenged? While a few people may never be happy, if you find the overwhelming consensus to be poor it may be time to look at making a few modifications to how the business is run to improve the culture and the overall health of the company. Visit again soon to learn some tips on creating a positive work environment.